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Alex Ferrier

Cambio Development Lead

Alex Ferrier is a lifelong believer in the power of real-time 3D graphics and algorithms – so much so that after playing the original 3D sports game, “Actua Soccer” in 1995, he left university the following summer to join Gremlin Interactive and work on its sequel. For the last 27 years, he has been leading real-time 3D visualization and simulation across best-selling videogames including “Need for Speed” and “NBA Live” and building augmented reality and computer vision technology for Disney and Microsoft. He passionately believes in the opportunities for software to contribute to engineering practice.